Portfolio
Baraa
Elmaghraby
Media buyer and performance marketing strategist in Cairo. I plan and run Meta, TikTok, Snapchat, LinkedIn and Google ads for brands that sell online, and report every result against the plan.
About
One name on the account, and it is mine
I am Baraa Elmaghraby, an independent media buyer and performance marketing strategist in Cairo, Egypt. I plan, buy and report paid social and search for brands that sell online: Facebook and Instagram ads through Meta, TikTok ads, Snapchat ads, LinkedIn ads, X ads and Google Ads.
I run the whole job myself: audit, strategy, media plan, launch, optimisation and the monthly report. There is no account manager between you and the person spending your budget.
The plan is agreed in writing before I touch the account. Every figure I report is compared to something: the plan, last month or a benchmark. The weak results are on this page too.
What I do: ad account audits, media strategy and media plans, campaign launch, optimisation, tracking setup with the Meta Pixel, Google Analytics and Google Tag Manager, and monthly performance reports.
Spend managed · EGP
Clients
Platforms
Results overview
Clients
Over 100 clients; here are 49 of them
How I work
Planned, tracked and bought from one plan
01 · Prospecting
Core audience
I use each platform’s own targeting to reach new buyers by location, demographics and behaviour.
02 · Warm
Retargeting
With tracking in place, I build custom audiences from people who already took an action on the website.
03 · Modelled
Lookalike
I give the platforms the tracking data and the customer list, then target new people who behave like current buyers.
Feed, Marketplace, Messenger
Feed, Stories, Reels
In-feed video
Stories, Spotlight
Feed, Message Ads
Timeline, search
Budget moves between them on purchases, not on reach.
Conversions
Meta Pixel
I install the Pixel in the site header so campaigns record visits, carts and purchases, and optimise on real conversions.
Site data
Google Analytics
I add the Analytics tag to every page to measure sessions and behaviour independently of the ad platforms.
Deployment
Google Tag Manager
I deploy and manage the Pixel, Analytics and other tags through Tag Manager, without editing the site’s code.
Behaviour
Microsoft Clarity
Heatmaps, session recordings and segments. I use them to see where people stop before they buy.
Results · read from Meta Ads Manager
Every 1 EGP I spent returned 20.69
Total ROAS · purchase value ÷ spend
20.69
Spent · EGP
4.05MPurchase value · EGP
83.78MPurchases
89,982Monthly rows sit inside the Jan–Sep figure and are counted once in the total.
Contact
Thank you
If the numbers on this page are the kind you want reported to you, write to me. I will start with an audit and a plan you agree in writing.
Baraa Elmaghraby · Media buyer · Cairo
